Explore some of our work
A selection of projects and client-based work.
Farm Gate Futures
Farm Gate Futures is an agritourism business development project funded by the Australian Government's Future Drought Fund, delivered in collaboration with the Tasmanian Institute of Agriculture.
Optimum Standard is the Project Lead facilitating the delivery of this initiative and the example given relates to the marketing and design elements of the project.
We developed a brand and executed marketing communications to drive the recruitment of Tasmanian Farmers into the Agritourism Business Development Program.
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Branding
Style guide
Copywriting
Website design
Graphic design
Social media content
Jane Franklin Hall
A long time client of ours, Jane provides residential college accommodation to students at the University of Tasmania.
Providing full scope marketing and design services on a retainer basis, we take full responsibility for the Jane's marketing efforts. We develop targeted messaging and work within their existing style guide to create impactful communications that work to increase enrolment numbers year on year.
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Marketing strategy
Copywriting
Graphic design
Annual publications
Merchandise
Print advertising
Guerilla marketing posters
Prospectus
Social media content
Postcards & letterheads
Quarterly reports
Internal document templates
Resilient Farming Tas
What is Resilient Farming Tas Program? The program will support farming businesses that want to meet challenges and prosper. It offers tailored coaching to plan for difficult times and unexpected disruptions.
Optimum Standard is very excited to join RMCG and support the delivery of the Resilient Farming Tas Program.
Our role will be to collaborate with RMCG on program development and delivery as well as develop stakeholder engagement and communication plans, and the marketing material to supports these.
"Optimum Standard has really elevated our brand presence in a competitive market.
They’ve devised creative, well-researched solutions to help us engage with our target markets in stand-out ways. The team’s high level professionalism is matched only by their superlative ability to truly understand our needs and deliver on their promises. I cannot recommend Optimum Standard highly enough as innovative, client-focused marketers with heart as well as soul."
- Joanna Rosewell, Principal, Jane Franklin Hall
Brady’s
Lookout Cider
A small-batch producer of Mèthode Traditionelle sparkling ciders, Brady's Lookout sells distinctive products to a competitive niche market.
Releasing a new product stream, the Brady’s required an adjacent brand and label design to launch their pinot noir.
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Marketing strategy
Copywriting
Graphic design
Annual publications
Merchandise
Print advertising
Guerilla marketing posters
Prospectus
Social media content
Postcards & letterheads
Quarterly reports
Internal document templates
"We have worked with Optimum Standard almost since the beginning.
Although we had some initial branding work done when we started (cider labels, banner and website), Optimum Standard have taken this to another level and helped us to identify our story, target market and adopt our brand across the whole business.
The messaging and designs are sharper and we constantly receive positive feedback on the look and feel. Great to work with such a creative team - nothing is too difficult."
- Caroline Brown, Owner, Brady's Lookout Cider
Mornington Park Waste Transfer Station
Operating a waste transfer and resource recovery facility, MPWTS is dedicated to educating the community about resource recovery practices. Currently, they have been working to deliver a new educational program in collaboration with Southern Waste Solutions and Landcare Tasmania.
We developed a visual identity for the program and created a promotional flyer that will drive excursion booking numbers to meet identified targets.
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Graphic design
Copywriting
Social media ads
TCI Oceania
In its start-up phase, this cluster network required interim retainer-based graphic design and secretariat services.
Working across multiple stakeholder groups responsible for the establishment and momentum of this cluster, we delivered graphic design and communication services to support the recruitment of new members and attendance at virtual and face-to-face events.
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Graphic design
Copywriting
Website design
Digital media management
Derwent Valley Council
Members of our wider team (in collaboration with a delivery partner) worked with this local council and its municipal community to develop a waste and resource recovery strategy.
Our designers were required to take the final unformatted document containing research, strategy and insights and turn it into an accessible and informative communication tool that speaks to a range of stakeholder groups (including local government, community groups and the general public).
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Strategy development
Stakeholder engagement
Industry research
Community consultation
Graphic design