I read an article recently by Denise Lee Yohn titled “Why your company culture should match your brand”. One statement particularly stood out for me and that is, “… if your culture and brand are mismatched, you can end up with happy productive employees who produce the wrong results”.
Producing the wrong results in a food manufacturing business can have serious consequences. Impacts on consumers can be devastating even before the cost of withdrawal or recall and reputation on the business are quantified.
As the scope of risk assessment expands to include vulnerability and threat analysis, businesses are increasingly required to work through their supply chain to consider the suppliers they work with and whether they too have the culture and values equation which supports the business’ own endeavours.
Quality assurance managers and food safety technicians regularly attend training and awareness seminars and work to integrate their knowledge and experience into their own business. In my opinion, to really empower a strong food safety culture and engage with the wider team, the presence of business owners and CEOs is required at these seminars.
Culture starts with strong leadership and making sure that there are sufficient resources and ownership present within all levels of the business to ensure that food safety objectives are achieved. As Denise Lee Yohn explains “… if your culture and your brand are driven by the same purpose and values and if you weave them together into a single guiding force for your company, you will win the competitive battle for customers and employees, future proof your business from failures and downturns, and produce an organisation that operates with integrity and authenticity” (full article https://hbr.org/2017/06/why-your-company-culture-should-match-your-brand).
Learn more about developing a food safety culture in your fresh produce business at the Fresh Produce Safety Centre Conference “Science + Culture = safe food” – and invite your leadership team to this one day event to hear first hand the food safety culture case studies presented (https://fpsc2017.com/).
A proud Tasmanian, Belinda loves the space she lives in as well as enjoying the amazing produce the state has to offer. Chances are that Belinda has worked with clients that are delivering goods and services you are experiencing right now.
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